Tag Archives: ASA

Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …

Gambling Minister Paul Scully has warned industry leadership that the White Paper’s publishing of gambling reforms will not end discussions on gambling and its impact on society. Speaking at GambleAware‘s tenth annual conference, Scully, the fifth DCMS minister to oversee the Gambling Review’s agenda, recognised frustrations at the continued delay of the White Paper.  “I am aware that you’ve seen …

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

January 2019 famously saw the introduction of the gambling advertising ban in Italy, with forecasts of the disaster that would befall the industry if similar prohibitions spread across Europe. The following year a new Royal Decree on Commercial Communications imposing strict limitations on gambling advertising in Spain was approved by the European Commission. Only the COVID-19 pandemic has delayed its …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

Yesterday’s announcement of tough new rules on gambling advertising by CAP – The Committee of Advertising Practice – have been welcomed as the correct decision by GambleAware.  Effective from 1 October, operator marketing teams will have to ensure that their advertising campaigns carry no engagement with youth culture. CAP’s latest move will prohibit UK licensed operators from working with high-profile …

Maxima Compliance has bolstered its global management team with the senior hires of Andrew Burgoyne as Head of Regulatory and Mike de Graaff as the company’s Regional Compliance Manager for the Netherlands. Burgoyne joins Maxima Compliance after more than three years as Compliance Manager at FTSE 100 online gambling Flutter Entertainment Plc. He previously worked for Sky and the Advertising …

The Committee of Advertising Practice (CAP) has published guidance on how gaming and media stakeholders should manage and monitor in-game purchases and player incentives.     CAP guidance forms part of a 2020 consultation led by the Advertising Standards Authority (ASA), which is charged with ensuring that audiences are better protected and informed on in-game purchases and engagements. The consultation was launched …

Perhaps it’s due to the House of Commons adjourning on 22nd July for the summer recess, but equally it could be down to the easing of travel restrictions opening the door to foreign holidays once more now that the (hopefully) final pandemic lockdown has ended. Come what may, I can’t help but feel that the ding-dong war of words between …

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …