Entain has celebrated the development and coverage of its ‘Advanced Responsibility and Care’ (ARC) programme which operates across 22 active markets. Hosting its second annual ‘Entain: Sustain’ ESG event, ARC was branded as a game changer for safer gambling, providing real-time predictive modelling on customer behaviour and engagement with products. The programme’s proprietary built ‘Protector Model’ is reported to have …
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