The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power. Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …
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Leading DACH-region bookmaker Tipico Sportwetten will enhance its betting shop engagement and all-round customer experience by utilising Bettorlogic content and analytics solutions. Securing a new partnership, Tipico will deploy Bettorlogic’s extensive betting content service across its entire German and Austrian retail portfolio. The agreement will see Tipico’s 1,200 betting shops upgraded with Bettorlogic’s comprehensive range of live updates and further …
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March saw the latest instalment of SBC’s ‘Betting on Football Conference‘ where the hottest topics and opportunities from the sports betting industry were debated extensively. One of those hot topics centred on whether economies of scale are causing market stagnation. There have been a wave of operator failures of late that has seen SunBets, 188Bet and BetBright all fall short …
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As Industry platform and software developers seek to deliver the next level of betting consumer engagement and functionalities, seasoned sector technology veteran Andrew Dagnall (CEO – Bettorlogic) believes that betting’s product journey should begin with entertainment giants – Spotify and Netflix… __________________ SBC: Andrew, thanks for the catch-up. As a tech consumer, why are Netflix and Spotify recommendation engines so …
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Betting analytics software company Bettorlogic has announced a new content deal with UK operator FansBet. The deal will see Bettorlogic integrate its Daily Bet product onto the FansBet platform, allowing players in the FansBet community to initially receive perspective odds through tailored marketing campaigns and blog content. Further down the line, they will also gain access to the best bets …
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Speaking at Betting on Sports 2017, Enda Gaffney, head of sportsbook for Mr Green, described the operator’s new sportsbook as “more entertaining and more engaging than your traditional sportsbook offering.” The online gaming company is introducing features such as combi spin football and unique tennis, with “a few more in the pipeline around other sports.” These are coupled with an …
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Sports media rights distributor Perform Group (Perform), has announced the launch of its ‘In-Play Facts’ product in partnership with betting markets software supplier Bettorlogic. Adding new features to its client betting portfolio and powered using Perform RunningBall, the new In-Play Facts products provides punters with data-driven reasons for in-play betting, whether they are watching a game for a limited time …
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Betfair Australia will optimise its football related content utilising Football Form Labs (operated by Bettorlogic) software, entering a partnership to engage its sports betting traffic with related football markets. Confirming the partnership, the Football Form Labs (footballformlabs.com) team will provide editorial previews for every Premier League fixture which wiil be hosted on Betfair Australia’s ‘The Hub’ forum. Football Form Labs content …
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Leading industry player portal Oddschecker has confirmed that it has extended its ongoing dynamic content partnership with football betting data provider Football Form Labs (footballformlabs.com). Oddschecker renews its content partnership, following a successful year of working with Football Form Labs. The partnership sees Football Form Labs generate bespoke football betting content designed to engage and inform Oddschecker users/viewers. Content analysis …
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Bettorlogic, provider of real-time bet data and insight technology, has partnered with Betfred to supply data for the bookmaker’s ACCAttacka app. ACCAttacka utilises Bettorlogic’s comprehensive data and analysis to suggest football accumulators to punters who simply choose their stake and how much they would like to potentially win before a bespoke football multiple is generated. Bettorlogic’s betting tool offers concise …
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