Tag Archives: Amazon

Sky Bet appoints David Hopkins as new Head of Programmes

Independent online gambling group, Sky Betting & Gaming (SB&G) has confirmed the appointment of David Hopkins as its new Head of Programmes. An industry veteran, Hopkins joins the Yorkshire based operator from competitor William Hill, where he most recently served in the executive position of Director of Gaming Product Development (2016-2017). Acting as Head of Programmes, Hopkins will be charged …

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Malta monitors Franco-German ‘EU digital taxation framework’ proposal

Industry stakeholders are monitoring the European Union’s potential proposal to introduce a ‘digital taxation framework’, aimed at consolidating taxes for digital enterprises with multi-national operations and commercial services. The new scheme is being spearheaded by the governments of Germany and France and aims to crack down on tax avoidance loopholes, which have been perceived to be used by multi-national tech …

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SBC’s on the ball: Paradise Papers rocks world football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition shines a spotlight on the recently-leaked Paradise Papers, and the question marks over club ownership that these papers have thrown up. We’ll also reflect on allegations of match fixing against Nottingham Forest owner Evangelos Marinakis, CONCACAF’s …

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SBC’s On the Ball: The football business insight

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …

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Reaching new audiences: “Alexa, Enable Soccer Saturday Super 6”

Alexa - Copyright: karneg / 123RF Stock Photo

Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …

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Could Amazon become a game changer of Premier League broadcasting?

From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …

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Luis Waters – Movable Ink – New Tricks…Why email matters more than ever

Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI. Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can …

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Peak Performance…Sky Betting & Gaming migrates Sky Bet Engine to Amazon Web Services

Seeking to gain improved all-around scalability combined with peak operating performance, Sky Betting & Gaming (SB&G) has informed that it has migrated its Sky Bet trading engine onto Amazon Web Services (AWS) cloud computing systems. Having recently built new trading and pricing provisions/components for SkyBet.com, SB&G’s in-house development and engineering teams had trialled Amazon serverless computing modules. By migrating its …

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Amazon moves in on UK sports content securing ATP broadcast deal

The ATP, the governing body of professional men’s tennis and operator of the ‘ATP World Tour’ has confirmed that US tech giant Amazon has secured its UK broadcast rights. Having agreed terms on a reported £10 million per year content deal, Amazon Prime will become the main UK broadcaster of ATP syndicated matches/tournaments, replacing current incumbent Sky Sports. The ATP’s …

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Major Shake-up! Sky changes sports subscriptions & content strategy

Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s …

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