New Paddy Power Betfair’s US subsidiary FanDuel has announced that it has entered a strategic partnership with multi-state casino and leisure group, Boyd Gaming Corporation. Updating the market, FanDuel is set to become the lead sports betting and online gambling services provider for Boyd Gaming, a New York-listed gambling group which is set to significantly bolsters its US land-based presence …
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TAG Media boosts programmatic capabilities with exclusive AIPIXL partnership
Seeking to optimise its programmatic media buying capabilities, industry marketing consultancy TAG Media has formed an exclusive partnership with Guernsey-based real-time bidding systems provider AIPIXL. The AIPIXL partnership will see TAG Media extend its services within programmatic buying, a prevalent function in industry marketing and player acquisition services. Updating the market, TAG Media will introduce AIPIXL services to new and existing …
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