New Paddy Power Betfair’s US subsidiary FanDuel has announced that it has entered a strategic partnership with multi-state casino and leisure group, Boyd Gaming Corporation.
Updating the market, FanDuel is set to become the lead sports betting and online gambling services provider for Boyd Gaming, a New York-listed gambling group which is set to significantly bolsters its US land-based presence acquiring Pinnacle Entertainment LV properties.
“Under terms of the agreement, subject to state law and regulatory approvals, Boyd Gaming will establish a presence in the online gaming and sports wagering industry by leveraging FanDuel Group’s technology and related services to operate Boyd Gaming-branded mobile and online sports-betting and gaming services.
In turn, FanDuel Group will establish and operate mobile and online sports-betting and gaming services under the FanDuel brand in the states where Boyd Gaming is licensed” details a joint corporate statement.
Updating the market, FanDuel leadership confirms that it has secured a long-term solutions and cross-licensing arrangement, servicing all digital verticals across Boyd Gaming’s current and future US footprint.
Deal stakeholders believe that, the partnership has secured the ‘largest network for sports betting in the US’, with Boyd Gaming set to increase its active casino portfolio to 29 gambling properties across 10 states once the firm completes its pending acquisition of Pinnacle Entertainment.
“With more than 40 years of experience, Boyd Gaming is a leader in the gaming and entertainment space, and a natural partner as we continue to build a leading position in the sports betting market,” said Matt King, Chief Executive Officer of FanDuel Group.
“There is incredible momentum in the sports betting space and we look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States.”
The two companies will further benefit from extensive co-branding and cross-promotional initiatives, promoting each other’s online gambling services, land-based properties and player rewards programs.
Backing FanDuel as technology lead, Keith Smith, President and Chief Executive Officer of Boyd Gaming stated: “By joining forces with FanDuel’s nationally-known brand, as well as their considerable technical expertise and resources, we will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment. We will also see immediate benefits from our cross-marketing agreement with FanDuel, introducing millions of FanDuel customers to Boyd Gaming’s properties nationwide.”