Tag Archives: affialite

Betfair & Income Access launch New Jersey affiliate program

New Jersey state licensed igaming operator Betfair has agreed terms with igaming and affiliate marketing technology supplier Income Access to launch the affiliate program for Betfaircasino.com. The program is set to target regional customers through affiliate, partnership and media buying referrals to Betfair’s New Jersey licensed igaming inventory. UK listed Betfair launched BetfairCasino.com in New Jersey at the end of …

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Paddy Power tops Festival offers

Cheltenham offer

The increasingly competitive world of money-back offers helped leading online betting service and affiliate FREEBETS.com enjoy its “best ever” Cheltenham Festival. Last week’s National Hunt racing extravaganza from Prestbury Park saw bookmakers launch their annual assault on player recruitment and retention and the FREEBETS.com team has been busy logging and ranking the wide range of offers and promotions. Paddy Power …

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Why mobile first should be the last approach

SBC affiliate correspondent Marc Pedersen explains why the industry needs to broaden its focus away from the mobile channel. I was fortunate enough to attend the EGR Power 50 Affiliates Summit this week, although with Chatham House Rules in place I can’t go into too many details about what was discussed there. However I did come away with a sense …

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