In a move to try and curb problem gambling rates in the country, Argentina’s Chamber of Deputies has started to look into the newly-proposed policies against pathological gambling behaviour. The Commission for the Prevention of Addictions and Control of Drug Trafficking will be tasked with reviewing the proposals and decide whether they are suitable for implementation. Part of the proposed mandate …
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Natalia Hurina, V.Partners: realising the full potential of igaming affiliation
Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …
Read More »NSoft: 7Animator is bringing creativity to the igaming space
Think back to some of the advertisements you’ve seen on television, radio and online. Which ones spring to mind? Is it the ones with a plain background and a little bit of text, or is it the ones that feature bright, flashy images, recognisable characters and even catchy jingles? It’s safe to say that the more creative the advertisement, the …
Read More »Year in Review: Q2 continues to set the tone with M&A shakeups and regulatory debate
As 2022 gathered pace, it was clear that the year was going to be one of extensive M&A, trading and regulatory activity, as companies published their first quarterly updates and the UK Gambling Commission (UKGC) had some big decisions to make. Kicking off Q2, Betsson and Gaming Innovation Group (GiG) revealed respective major accomplishments, as the former made a strong …
Read More »BGC dedicates 20% of advertising to safer gambling
The Betting and Gaming Council (BGC) has committed to making sure that 20% of TV and radio advertisements from its members are safer gambling adverts. In April, BGC members voluntarily removed all TV and radio product advertising for a period of six weeks during the lockdown. Writing on Politics Home, BGC Chief Executive Michael Dugher explained that the trade association …
Read More »ASA pulls ‘irresponsible’ Coral tweet as Ladbrokes ad cleared
The Advertising Standards Authority (ASA) has pulled an advertisement from Coral after the advert was deemed ‘irresponsible’. An ad from Ladbrokes was cleared by the ASA, despite receiving five complaints suggesting it encouraged gambling behaviour that was socially irresponsible. The advertising watchdog upheld one complaint issued against a post on Coral’s Twitter page after a challenge was raised concerning irresponsibility, …
Read More »ASA: Children’s exposure to gambling ads lowest since 2008
The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …
Read More »Camelot launches new ad campaign to thank National Lottery players
Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …
Read More »BGC members suspend TV and radio advertising during lockdown
Members of the Betting and Gaming Council (BGC) will voluntarily remove all TV and radio product advertising during the COVID-19 lockdown. The announcement is the latest in the series of new measures introduced by BGC members to ensure that punters are protected during the current pandemic, despite a drop in advertising spend in addition to a 10% drop in the …
Read More »Operator CEOs and independent experts put regulatory changes under the spotlight at Betting on Sports
The crucial legal and operational issues facing the sports betting industry will be under the spotlight when decision makers, including Alexis Murphy (CEO, betFIRST), Tom Hardman (COO, Smarkets) and Martin Lycka (Director of Regulatory Affairs, GVC) join representatives of trade bodies, advertising regulators and independent experts for the Regulation in Focus track at Betting on Sports 2019. Taking place on …
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