Tag Archives: advertising

Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

SBC News Natalia Hurina, V.Partners: realising the full potential of igaming affiliation

Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …

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Year in Review: Q2 continues to set the tone with M&A shakeups and regulatory debate

Year in Review

As 2022 gathered pace, it was clear that the year was going to be one of extensive M&A, trading and regulatory activity, as companies published their first quarterly updates and the UK Gambling Commission (UKGC) had some big decisions to make. Kicking off Q2, Betsson and Gaming Innovation Group (GiG) revealed respective major accomplishments, as the former made a strong …

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BGC dedicates 20% of advertising to safer gambling

SBC News BGC dedicates 20% of advertising to safer gambling

The Betting and Gaming Council (BGC) has committed to making sure that 20% of TV and radio advertisements from its members are safer gambling adverts. In April, BGC members voluntarily removed all TV and radio product advertising for a period of six weeks during the lockdown. Writing on Politics Home, BGC Chief Executive Michael Dugher explained that the trade association …

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ASA pulls ‘irresponsible’ Coral tweet as Ladbrokes ad cleared

SBC News ASA pulls ‘irresponsible’ Coral tweet as Ladbrokes ad cleared

The Advertising Standards Authority (ASA) has pulled an advertisement from Coral after the advert was deemed ‘irresponsible’. An ad from Ladbrokes was cleared by the ASA, despite receiving five complaints suggesting it encouraged gambling behaviour that was socially irresponsible. The advertising watchdog upheld one complaint issued against a post on Coral’s Twitter page after a challenge was raised concerning irresponsibility, …

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ASA: Children’s exposure to gambling ads lowest since 2008

SBC News ASA: Children’s exposure to gambling ads lowest since 2008

The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …

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Camelot launches new ad campaign to thank National Lottery players

SBC News Camelot launches new ad campaign to thank National Lottery players

Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …

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Operator CEOs and independent experts put regulatory changes under the spotlight at Betting on Sports

Betting on Sports 2019, Regulation in Focus

The crucial legal and operational issues facing the sports betting industry will be under the spotlight when decision makers, including Alexis Murphy (CEO, betFIRST), Tom Hardman (COO, Smarkets) and Martin Lycka (Director of Regulatory Affairs, GVC) join representatives of trade bodies, advertising regulators and independent experts for the Regulation in Focus track at Betting on Sports 2019. Taking place on …

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Sweden’s Spelinspektionen proposes tougher advertising regulations

SBC News Sweden's Spelinspektionen proposes tougher advertising regulations

Swedish regulator Spelinspektionen has proposed new plans to restrict excessive gambling advertising, while also focusing on the formalisation of a cooperation deal with the country’s Konsumentverket consumer agency. The new plans will split responsibilities between the two bodies, as well as formalise the forms of information exchange and consultation. The regulator has not specified just how much advertising is considered …

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