Tag Archives: advertising standards authority

CAP and BCAP issue ‘understanding normalisation’ guidelines

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The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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Kwiff ad banned by ASA for “encouraging irresponsible gambling”

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Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

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ASA upholds “irresponsible” Gala Interactive ad

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The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

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Annexio and Rieves Lotteries come under ASA fire

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The Advertising Standards Authority (ASA) has sanctioned the Annexio operated LottoGo.com, after upholding two issues raised as a result of text featured on the homepage of its site. Listing various lotteries which users can bet on, text stated “MEGA MILLIONS £256 MILLION,” before detailing “How to win the Mega Millions Jackpot,” and going on to say “Mega Millions has an …

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Two complaints upheld by ASA against AG Communications

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AG Communications, trading as Karamba.com, has been reprimanded by the Advertising Standards Authority (ASA), after two issues put forward by one complainant were upheld. Related to a webpage regarding the online slot Starburst, featured under the title “Tips and tricks on how to Win at Starburst,” various aspects of “The Starburst Strategy” were featured following a “the top 5 tips …

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ASA upholds misleading claims against EU Lotto and NRR Entertainment

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The Advertising Standards Authority (ASA) has penalised NRR Entertainment Ltd and EU Lotto Ltd, after complainants challenged claims made in differing advertisements. A website for the latter, www.lottoland.co.uk, stated “PowerBall £169 million,” featuring a number of tick boxes allowing customers to choose to enter draw on either the next Thursday or Sunday, and for one, two, four or eight weeks. …

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Misleading print ad sees ASA sanction Racing 4 Profit

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The Advertising Standards Authority (ASA) has penalised betting tipster rixbets.com, after a complainant challenged the misleading nature of a claim made in a print advert, as well as whether it could be substantiated. First seen in August of last year, the ruling by the ASA states the press ad read:  “… Outstanding results in the last 16 months… £34,970 PROFIT. …

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ASA bans animated Coral Interactive ads for under-18s appeal

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The Advertising Standards Authority (ASA) has reprimanded Coral Interactive, following a complaint that challenged whether the content of three adverts would have a particular appeal to children. Ads in question were seen on February 20 of this year and related to the Rainbow Riches, Fishin’ Frenzy and Lucky Wizard titles, which feature animated images, including that of a leprechaun, pot …

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ASA orders PokerStars to cease using television advert

SBC News ASA orders PokerStars to cease using television advert

The Advertising Standards Authority (ASA) has ruled that a television advert used by PokerStars must not be broadcast again, warning the company to ensure that it doesn’t portray gambling in a socially irresponsible manner or in the context of recklessness. The two complaints that were received about the advert challenged whether it sought to exploit inexperienced poker players by suggesting …

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