Tag Archives: Advertising Standards Authority (ASA)

ASA orders Mecca to remove Baga Chipz social post

mecca

Rank Group’s Mecca Bingo has been ordered to remove an Instagram post featuring a prominent drag star by the Advertising Standards Authority (ASA). The post featured celebrity drag queen Baga Chipz alongside a caption reading ‘a good game can transform you! Don’t you just love that post-bingo glow. Over 18s only. BeGambleAware.org. DrinkAware.co.uk. Ts&Cs apply. #letaplaymeccabingo #meccabingo #winning #bingo #winningfeeling …

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ASA lands blow on Betfred for Anthony Joshua social media posts

SBC News ASA lands blow on Betfred for Anthony Joshua social media posts

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

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ASA upholds loot box marketing rules in Hutch Games case

‘Step in the right direction’: EPIC praises Ukie’s loot box guidance

The Advertising Standards Authority (ASA) has upheld two complaints against Hutch Games, a mobile games developer, regarding the use of loot boxes in the company’s products.  Loot boxes – in-game bundles of assets that are purchased for cash, with the contents being unknown until the transaction is completed – are not illegal in UK gaming.  However, game developers are required …

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ASA criticises Postcode Lottery for Daily Mail adverts

Postcode Lottery

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

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ASA reiterates green light for retired players in William Hill ruling

William Hill

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

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ASA targets bet365 in latest ruling on Twitter ad breaches

ASA targets bet365 in latest ruling on Twitter ad breaches

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

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CAP provides clarity on lottery advertising with U-25s

The UK National Lottery’s contribution to good causes has broken the £500m mark for the second time in five quarters after increasing by 18.7% sequentially

The Committee on Advertising Practice (CAP) has made two amendments to two sections of its code around lottery advertising, focusing on product promotion to under-25s. Specific wording around certain advertising caveats has been updated, although CAP has stressed that the changes have been made to provide more clarity to companies which also do not impact advertising policy and practice. Clarification …

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ASA lands blow on Ladbrokes over Jake Paul boxing ad

ASA lands blow on Ladbrokes over Jake Paul boxing ad

The Advertising Standards Authority (ASA) has warned Ladbrokes over an advert featuring social media personality Jake Paul after his boxing match against Tommy Fury. Ladbrokes had posted a tweet prior to the fight in February 2023 featuring an opinion poll and the question ‘So, we’ve got to ask the question… What’s next for Jake Paul? Vote here now’. Twitter followers …

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ASA in bet365’s corner over Chris Eubank Jr tweet

bet365

The Advertising Standards Authority (ASA) has ruled in favour of bet365 regarding a tweet from the bookmaker featuring professional boxer Chris Eubank Jr.  bet365’s tweet ahead of Eubank’s clash against Liam Smith at the Manchester Arena on 21 January 2023 was examined to determine if it would have a strong appeal to young people. The tweet in question read “It’s …

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