Tag Archives: ads

Carsten Koerl: Sportradar has clearest visual on true AI disruptions

SBC News Carsten Koerl: Sportradar has clearest visual on true AI disruptions

Sports betting incumbents have been warned not to rest on their laurels, as a disruptive decade faces more changes driven by AI adoption. The message comes from sports figurehead and technologist Carsten Koerl, the founder and CEO of Sportradar, who believes without hesitation that the terms of play for sports and betting will be re-written by the end of the decade. Taking …

Read More »

Sportradar ups €1bn guidance on strength of partnerships

SBC News Sportradar ups €1bn guidance on strength of partnerships

Sportradar AG is building strong commercial momentum as it pursues its post-IPO goal of surpassing €1bn in revenue. In its Q3 report, this global Nasdaq-listed sports technology company announced a 27% increase in revenue to €255m (up from €201m in Q3 2023). Year-to-date, revenues have reached €799m, marking a 28% increase over the previous year’s €625m. Betting Technology sales rose …

Read More »

Sportradar: ad:s delivers ‘sports precision’ to paid search campaigns

SBC News Sportradar: ad:s delivers 'sports precision' to paid search campaigns

Last week, at the SBC Summit in Lisbon, Sportradar AG debuted the new paid search module of its ad:s marketing solution. The ad:s paid search module combines data from Sportradar’s live feeds, real-time odds, and sports data capture to improve the efficiency, targeting, and ROI of search campaigns for betting and gaming-related queries. Sportradar’s MarTech specialist, George Powell, provided SBC …

Read More »

Sportradar amplifies ad:s marketing with Paid Search intelligence

SBC News Sportradar amplifies ad:s marketing with Paid Search intelligence

Sportradar AG has added paid search intelligence to its ad:s service, allowing clients to optimise marketing campaigns for customers searching on betting and gaming-related queries. The update sees Sportradar announce the full coverage of ad:s for all core disciplines related to igaming marketing, enabling operators to leverage Sportradar’s granular data integrations. By incorporating live data feeds, such as real-time odds, …

Read More »

Sportradar: our collaboration with Snapchat is accelerating the shift in the digital advertising ecosystem

Sportradar: our partnership with Snapchat is accelerating the shift in the digital advertising ecosystem

Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences.  With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …

Read More »

Florian Geheeb: Sportradar – ad:s stands for operator efficiency

SBC News Florian Geheeb: Sportradar - ad:s stands for operator efficiency

Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

Read More »

Sportradar’s programmatic video advertising: Helping bookmaker revenues grow 49% faster

programmatic

Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …

Read More »

Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

Read More »

Forza Football grows advertising capacity with Sportradar’s ad:s

Forza Football grows advertising capacity with Sportradar’s ad:s

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

Read More »

The first year for ad:s – Sportradar’s marketing service built for betting

ad:s

Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …

Read More »