Tag Archives: ads

Sportradar: our collaboration with Snapchat is accelerating the shift in the digital advertising ecosystem

Sportradar: our partnership with Snapchat is accelerating the shift in the digital advertising ecosystem

Social media is fast becoming the vertical of choice for sports teams and betting operators as they seek to find a faster route to engage with new audiences.  With most social media platforms accessible via a mobile device, delivering a new betting experience can be done at the touch of a button. So it should come as little surprise that …

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Florian Geheeb: Sportradar – ad:s stands for operator efficiency

SBC News Florian Geheeb: Sportradar - ad:s stands for operator efficiency

Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

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Sportradar’s programmatic video advertising: Helping bookmaker revenues grow 49% faster


Florian Geheeb, Global Director Advertising Sales at Sportradar, explains how programmatic video advertising through its ad:s service – providing access to 60 billion video ad requests each day – can help bookmakers stand out in the crowded sports betting marketplace. He added that global video advertising spend has increased by 35% since 2019, while Sportradar analysis indicates that revenues can …

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Fresh Eight deal strengthens Sportradar’s marketing services

Fresh Eight

Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …

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Forza Football grows advertising capacity with Sportradar’s ad:s

Forza Football grows advertising capacity with Sportradar’s ad:s

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

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The first year for ad:s – Sportradar’s marketing service built for betting


Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …

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Sportradar powers up ad:s launching new programmatic ad-solution

SBC News Sportradar powers up ad:s launching new programmatic ad-solution

Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s. Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’. Addressing …

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Sportradar’s Felix Geyr: Improving the efficiency of ad:s spend

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …

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Twitter Ads API now has a Glow

SBC News Twitter Ads API now has a Glow

Glow Digital Media (Glow), the global provider of social media technology solutions, has announced its official Twitter integration and Ads API partnership. The invitation to build into the Twitter Ads API and bring dynamic technology to its advertising arsenal means that Glow is now a truly cross platform social media solution. This will further increase advertising options available to its …

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