Tag Archives: ads

Sportradar powers up ad:s launching new programmatic ad-solution

Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s. Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’. Addressing …

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Sportradar’s Felix Geyr: Improving the efficiency of ad:s spend

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …

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Twitter Ads API now has a Glow

Glow Digital Media (Glow), the global provider of social media technology solutions, has announced its official Twitter integration and Ads API partnership. The invitation to build into the Twitter Ads API and bring dynamic technology to its advertising arsenal means that Glow is now a truly cross platform social media solution. This will further increase advertising options available to its …

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