Tag Archives: 22BET

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

Sports betting affiliate 22BET has secured the services of well-known New Zealand all-rounder Brendon Barrie McCullum as its new brand ambassador according to a statement from the firm this week. The move, it said, adds value to “India’s leading sports gaming site”.  Announcing the news, 22BET revealed that the move to appoint McCullum had been speculated “for a long time”, …

African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …