22BET appoints Brendon McCullum as brand ambassador

Sports betting affiliate 22BET has secured the services of well-known New Zealand all-rounder Brendon Barrie McCullum as its new brand ambassador according to a statement from the firm this week. The move, it said, adds value to “India’s leading sports gaming site”. 

Announcing the news, 22BET revealed that the move to appoint McCullum had been speculated “for a long time”, but following a brief round of positive discussion, the firm was successful in its endeavours to make him the face of the brand.

The decision to onboard McCullum as brand ambassador was driven by several factors, said the company. Chief among them is his fan base among cricket enthusiasts across the globe, allied to his track record and popularity in India due to his performance for various teams in the Indian Premier League (IPL).

The 22BET statement read: “It is indeed a privilege to have a living cricketing legend, Brendon McCullum, be associated with us in the capacity of a brand ambassador. We, at 22BET, truly believe that McCullum is an iconic figure in the realm of sports and this is what our platform also stands for. 

“He is also a professional who displayed a high degree of professionalism and skill in his game and this is what we also believe in, giving our users a chance to showcase their skills and learnings and maintaining a high degree of professionalism. 

“Mccullum is a name that is liked by most of the cricket fans across the globe and India, as a cricket-loving nation, also admire his cricketing skills. This will help us as a legal and a reliable gaming website to elevate our brand presence and to attract more users to this fascinating gaming world.”