Tag Archives: 2022 Qatar World Cup

‘Infiltrating the totally empty gap’ – Ulrich Gilot on Betsson’s marketing success

SBC News ‘Infiltrating the totally empty gap’ - Ulrich Gilot on Betsson’s marketing success

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

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AFUN nets Raphinha as Brazil ambassador before national team appearance

SBC News AFUN nets Raphinha as Brazil ambassador before national team appearance

AFUN has secured Brazilian footballer Raphinha (Raphael Dias Belloli) as a brand ambassador. The forward has recently been called up to play for his national team at the 2022 Qatar World Cup and through the partnership, will aim to bring ‘passion, fun and entertainment of football’ to fans in the country.  Focusing on the Brazilian market, AFUN launched its online …

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InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup

SBC News InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur.  FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …

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