German football club Hamburger SV has announced an extension of its exclusive and official sports betting partnership with AdmiralBet. The 2. Bundesliga team will continue to give the operator branding opportunities on the video and LED boards around the Volksparkstadion. Jonas Boldt, Board Member at HSV Fußball AG, commented: “The cooperation between HSV and AdmiralBet is characterised by reliability and …
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Tipico maintains German market lead with Bayern Munich renewal
German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …
Read More »LeoVegas signs first German betting partnership with Bochum
VfL Bochum 1848 of the 2. Bundesliga has become the first German betting partner of Stockholm based operator LeoVegas. The deal, which has been signed on an initial two year basis, will see LeoVegas Sport take over from Sportwetten.de as official betting partner of the second division club. Hardy Eberle, LeoVegas’ country manager for Germany, commented: “We are proud to accompany such an …
Read More »Genius Sports supports DFB in new integrity programme
The German Football Association (DFB) has strengthened its fight against match-fixing and betting-related corruption by launching a new integrity programme in collaboration with Genius Sports. The new initiative will monitor over 7,500 games per year, offering increased visibility across global betting on all Bundesliga, 2. Bundesliga, German internationals, women’s and youth team fixtures. Steven Burton, Managing Director at Genius Sports, …
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