Soft2Bet’s Commitment to Compliance, Responsible Gambling and Player Protection

As an iGaming operator and platform provider, Soft2Bet operates in multiple regulated markets worldwide. Ensuring compliance, maintaining responsible gambling policies, and implementing player protection mechanisms are at the core of its operations.

David Yatom Hay, Soft2Bet’s General Counsel, talks to SBC News about the company’s compliance and responsible gambling measures and how these practices are woven into its operations. 

SBC News: What processes and procedures does Soft2Bet have in place to ensure regulatory compliance in all jurisdictions where it operates?

David Yatom Hay: Soft2Bet is fully committed to maintaining the highest standards of regulatory compliance across all jurisdictions where it operates. The company ensures full adherence to local and international regulations through a comprehensive compliance framework, covering licensing, security, responsible gambling, and financial safeguards.

• Multi-Jurisdictional Licensing & Certification: Soft2Bet holds multiple licenses from respected regulatory authorities such as the Malta Gaming Authority (MGA), The Swedish Gambling Authority (SGA), The Danish Gambling Authority, Alcohol and Gaming Commission of Ontario, and other region-specific regulators. This ensures our operations are legally authorised in each market.
• Robust Anti-Money Laundering (AML) and Know Your Customer (KYC) Processes: To prevent fraud and financial crimes, we implement rigorous identity verification, transaction monitoring, and source-of-funds checks in line with global AML directives.
• Regulatory Audits & Ongoing Compliance Checks: We conduct both internal and external audits to ensure all aspects of our business, from platform functionality to advertising practices, comply with jurisdictional requirements.
• Data Protection & GDPR Compliance: Soft2Bet follows strict data security policies in line with GDPR and other local data protection laws, ensuring player information remains secure.
• Responsible Gambling Compliance: Different regions require specific responsible gambling measures. We customise our responsible gambling tools and policies accordingly to ensure compliance with each regulator’s expectations.

SBC: Why is it important to invest heavily in legal and compliance departments, and how does Soft2Bet commit to these measures?

A strong legal and compliance department is crucial in our industry. We recognise that investing in regulatory compliance is key to maintaining market credibility and ensuring sustainable growth. Each market has unique legal requirements. By investing in a strong compliance team, we ensure smooth licensing applications and ongoing regulatory approvals. In addition, our investment in compliance safeguards the company against regulatory non-compliance, which can lead to financial and reputational damages.

iGaming regulations constantly evolve, and Soft2Bet ensures long-term success by swiftly adapting to new laws and regulations.

To ensure a proactive and compliant approach, our legal and compliance teams are made up of professionals with deep knowledge of gaming regulations worldwide. We are utilising automated monitoring tools to help track transactions, detect suspicious activity, and ensure KYC compliance. Our staff undergo regular training to stay updated with the latest regulatory changes, and we actively engage with regulators and legal experts to ensure compliance at all times.

SBC: How does Soft2Bet anticipate regulatory changes and respond quickly to new requirements?

Soft2Bet takes a proactive approach to regulatory changes by staying ahead of industry developments. Our expert teams closely monitor regulatory announcements, proposed legislation, and emerging trends in all our markets. By engaging directly with gaming regulators and industry associations, we gain early insights into upcoming changes, allowing us to prepare well in advance.

Our platform is designed for flexibility, enabling us to implement new compliance requirements swiftly without disrupting operations. We have integrated advanced compliance monitoring systems that analyse transactions, player activity, and marketing materials in real time to support this. This ensures ongoing adherence to evolving regulations while maintaining a seamless user experience.

By staying informed, adaptable, and prepared, Soft2Bet ensures smooth transitions when new laws and policies are introduced, reinforcing our commitment to regulatory excellence.

SBC: What responsible gambling policies and tools does Soft2Bet offer within its sportsbook and online casino platforms?

Soft2Bet prioritises responsible gambling and provides a range of policies and tools to ensure a safe gaming environment:

• Self-Exclusion & Cooling-Off Periods: Players can voluntarily exclude themselves for specific periods to control their gambling habits.
• Financial limits (Deposit, Loss & Wager Limits): Players can set personal financial limits to manage their spending.
• Session Limits & Reality Checks: Automatic reminders notify players about their time gambling, helping them make informed decisions.
• AI-Driven Behavioural Monitoring: Our technology detects patterns of problematic gambling behavior and triggers intervention measures.
• Third-Party Support & Assistance: We partner with external organisations like GamCare and BeGambleAware to provide support and guidance for players who need help.

Soft2Bet ensures that responsible gambling tools are easily accessible, non-intrusive, and fully customisable based on regulatory requirements in each market.

SBC: How often does Soft2Bet review and enhance player protection mechanisms?

Soft2Bet continuously reviews and improves its responsible gambling tools to ensure they remain effective and aligned with player needs. Player behaviour is continuously analysed, allowing us to adjust protection measures dynamically. If regulatory bodies suggest improvements, we integrate them promptly. We actively listen to customer concerns and feedback, refining our RG tools accordingly.

This ensures that our platform always remains safe, transparent, and responsible.

SBC: How does Soft2Bet use best-in-class technology to improve player protection mechanisms?

Technology plays a critical role in Soft2Bet’s player protection strategy. Our advanced tools analyse player activity, detect risky behaviour, and enable early intervention. They also help prevent underage gambling, identity theft, and financial fraud, ensuring full compliance with AML and responsible gaming policies.

In addition to security, we focus on protecting player data from breaches while promoting responsible gaming through engaging and interactive methods. By integrating cutting-edge security and compliance technology, Soft2Bet provides all players a safe and fair gaming environment.

SBC: How does Soft2Bet balance a great gaming experience with responsible gambling?

Soft2Bet believes that responsible gambling and an enjoyable gaming experience can go hand in hand. We use advanced technology to recommend games responsibly, ensuring players engage in a way that suits them. Responsible gambling features are seamlessly integrated into the platform, enhancing player safety without disrupting the experience.

We also provide clear, engaging, and accessible information on responsible gambling, making it easy for players to stay informed. Rather than encouraging high spending, we focus on rewarding healthy gaming habits, reinforcing a balanced and sustainable approach to play.

Soft2Bet builds trust, long-term loyalty, and a secure gaming environment by combining player enjoyment with responsible gaming safeguards. Our commitment to compliance, player protection, and responsible gambling remains at the core of our operations, ensuring a safe, transparent, and engaging experience for all players.