Advertising compliance provider Sitebee has extended its commercial ties with Betway, adding to a six-year regulatory partnership covering key markets.
Betway will continue to utilise Sitebee’s compliance tool to fully comply with market-specific requirements and adhere to industry standards for transparency and responsibility when rolling out affiliate campaigns.
“Our dynamic rules engine, tailored to meet the unique demands of each market, has been instrumental in helping Betway maintain its reputation as a responsible and transparent operator on a global scale,” Sitebee further explained.
The collaboration’s extension will allow Betway to deepen its focus on brand protection and player trust, tapping into responsible gaming practices when it comes to regulatory compliance in each jurisdiction.
Most recently, Betway simultaneously enhanced its visibility across two continents after announcing that UFC Middleweight Champion Dricus du Plessis will represent the company as its latest brand ambassador.
Du Plessis, originally from South Africa, has won global recognition thanks to his performance in the Ultimate Fighting Championship – the biggest professional Mixed Martial Arts promotional company in the world operating out of Las Vegas.
The South African fighter, currently reigning Middleweight Division Champion, is set to defend his title on 8 February, which is guaranteed to drive additional global brand awareness for Betway.
Commenting on his partnership with Betway, du Plessis said: “Betway having chosen to invest in me and my sport is a tremendous honour.
“Knowing that this collaboration creates opportunities for aspiring MMA-athletes and South African sports talents, provides me with a great sense of pride and motivation to maintain our country’s championship status – you can bet on that!”