Sports betting engagement provider MetaBet has expanded its audience reach by teaming up with affiliate firm Gentoo Media.
As per the deal’s conditions, Metabet will integrate its sports betting widgets into two of Gentoo’s flagship websites – World Sports Network (WSN) and Time2play.
The widgets have the ability to nurture engagement, increase sportsbook conversions, as well as maximising affiliate revenue. This is done through an easy integration that consists of one line of code.
According to MetaBet, its product suite with fast loading speeds and contextual placements will “empower” Gentoo to increase its efficiency.
WSN and Time2play are sports betting platforms facing the US and Canada. Gentoo’s management of the platforms engages a large audience of sports fans thanks to expert reviews, player-centric offers, and up-to-date content. MetaBet is expected to take this success further.
Mark Phillip, MetaBet Founder, said: “Partnering with Gentoo Media, a data-driven company with a new name but long track record, is a testament to our market-leading status.
“Our technology, leveraged through their trusted platform will enhance engagement and conversions to accelerate Gentoo’s growth strategy within the US and beyond.”