SBC News OpenBet 'immensely satisfied’ with ongoing global advancements

OpenBet ‘immensely satisfied’ with ongoing global advancements

OpenBet has its sights set on continued success and growth following a report of ‘strong momentum’.

This success has been put down mainly to new customer deals and expansion of its modular product suite.

In detail, the first half of 2024 saw the technology, content and services provider’s global customer base grow by more than 40% year-on-year, and it now stands at over 200 partners. 

Jordan Levin, CEO of OpenBet, said: “OpenBet has consistently advanced the vision of delivering an ecosystem that reimagines safe betting entertainment for billions of sports fans. Reflecting on our growth trajectory within the Endeavor network brings me immense satisfaction.”

OpenBet has added new customers including Australian wagering giant Tabcorp and World Lottery Association (WLA) operators OPAP, Veikkaus, Westlotto and Tabcorp – marking 20 WLA customers globally,  as part of Endeavor since 2022.

“Endeavor has been a great platform to accelerate and build on our most recent strategy, as demonstrated by the impressive growth in our global customer base over the course of the year,” Levin added.

Meanwhile, over the past 12 months, OpenBet described how it has continued to deliver on its commitment to innovation and product development through the introduction of a regulatory technology vertical.

This followed the acquisition of Neccton, the launch of geolocation technology through OpenBet Locator, and continued investment in best-in-class core platform products and pricing solutions.

More recently, Endeavor combined IMG ARENA’s data rights and capabilities under the OpenBet banner to create an end-to-end sports data, technology and content ecosystem for betting operators and rights holders. 

The provider added that under the leadership of CEO Levin, an ongoing strategic review of IMG ARENA’s offering aims to further maximise its potential.

Levin continued: “As we build on this very solid foundation, I’m very excited about what the future holds for OpenBet and confident that we will maintain our track record of innovation and excellence regardless of future changes in our ownership structure.”

OpenBet also detailed that it is focused on pursuing opportunities with the launch of Brazil’s newly regulated sports betting marketplace, which is anticipated to become one of the largest in the world.

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