SBC News Voice of the Sports Betting Industry
Delasport has announced that it will lead the sportsbook launch of Danish brand Casino999.dk.
The partnership will see Casino999.dk integrate Delasport’s Plug & Play Sportsbook iFrame to expand its online platform with a new fully-customised sportsbook offering.
Launched exclusively for the Danish market in 2018, Casino999.dk is the flagship property of Nordic gaming group Veli.
As part of the agreement, Casino999.dk will benefit from Delasport’s comprehensive suite of sports betting features, including real-time event tracking, live betting options, and personalised player experiences through the ‘My Era’ suite.
Delasport’s suite includes advanced tools like My Sportsbook, My Event Builder, and If Bet, designed to enhance player engagement and retention.
“We are thrilled to partner with Casino999.dk and bring our cutting-edge sportsbook solution to Danish players,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“This partnership underscores our commitment to expanding our footprint in the Nordic region and providing top-tier sports betting experiences.”
Casino999.dk’s management expressed similar enthusiasm, highlighting the strategic importance of entering the sports betting market. “Our players deserve the best, and with Delasport’s advanced sportsbook technology, we are confident in delivering an exceptional betting experience,” said Sherene Ameen, Regulatory Compliance Officer at Casino999.dk.
Founded in 2010, Delasport has established itself as a leading iGaming software supplier, renowned for its innovative solutions and robust platform that supports both online casino and sports betting operations.
Casino999.dk, has built a strong reputation since its inception, offering a comprehensive casino portfolio that has made it a favorite among players in Denmark and other countries. The addition of a sportsbook is expected to further cement its position as a leading iGaming operator in the region.
This partnership represents a significant milestone for both companies, combining Delasport’s expertise in sports betting technology with Casino999.dk’s market presence and existing customer-base.
