SBC News talkSPORT BET hires Democracy PR to louden voice

talkSPORT BET hires Democracy PR to louden voice

talkSPORT has appointed Democracy PR to lead the ‘market activation account’ of its talkSPORT BET subsidiary.

The Manchester-based PR agency won talkSPORT’s competitive tender to lead the brand communications and engagement of talkSPORT BET with UK audiences.

As announced, Democracy PR will spearhead the upcoming launch of talkSPORT BET’s Lucky Dip game, featuring former footballer and TV pundit Ally McCoist.

talkSPORT, the flagship sports portal of News UK, launched talkSPORT BET in November 2022 to coincide with the FIFA Qatar World Cup.

The sportsbook brand is operated by BVGroup (formerly BetVictor) as News UK’s betting technology and services partner.

Democracy PR will be charged with leading talkSPORT BET’s customer activation campaigns, in which the sportsbook aims to promote its markets to talkSPORT’s audience of over 3 million – recognised as the most engaged viewership in UK sports.

talkSPORT appointed Democracy PR following a thorough selection process and a final competitive pitch. Democracy PR emerged victorious due to its outstanding proposal and relevant industry experience.

Democracy PR has led PR and activation campaigns for Love Energy, Dulux, Five Farms, and CORGI insurance. talkSPORT BET is the first betting client of the agency.

Jennifer O’Grady, Head of Agency at Democracy PR, said: “Giving a challenger brand like talkSPORT BET a bigger voice in the highly competitive sports betting arena is what we are all about at Democracy. This project of football and fun was the perfect coming together for our team.”

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