Online sports betting provider First Sportsbook has teamed up with casino tech platform iGP to boost customer engagement during key events on the sporting calendar.
First will provide its Tier 1 sportsbook solution to be integrated with iGP’s platform and white label partners through the latter’s cloud-based aggregator, iGaming Deck.
This in turn would enable iGP to deploy a sportsbook-first strategy in addition to its existing casino cross-sell solutions, complemented by fast speed-to-market, high margins and fully-managed solutions for operators.
Tom Light, CEO of First, said: “Working with a top platform provider such as iGP is really exciting and we look forward to complementing their online casino, aggregation and platform product suite with our Tier 1 sports betting solution.
“Being able to deliver the most modern and best-performing sports betting technology to our partners is hugely exciting and we look forward to going live with many of them in the coming weeks.”
Operators in the iGP partner network using the First sportsbook will also be able to utilise promotional tools within the platform, as well as single API-assisted information reporting that can view player history in real-time.
Jovana Popovic Canaki, Deputy CEO of iGP, added: “Partnership for iGP is about much more than just technology; it’s about shared visions and goals.
“First Sportsbook and iGP are focused on growth for our partners and by joining forces, we will provide ambitious Tier 1 operators with the powerful casino and sportsbook solutions they need to compete and realise their igaming ambitions.”
The partnership also marks one of the first major moves since Popovic Canaki’s appointment.
Speaking to CasinoBeats shortly after commencing the role, she emphasised: ”It’s an exciting time for iGP, we’ve had a busy start to the year, but the whole team is now beginning to turn our attention to showcasing our progress to our partners at the SBC Summit in Lisbon in September.
“For us, this event will be a key point in the year, and it will be an important moment to push the business further forward.”
