SBC News Voice of the Sports Betting Industry
Live betting product supplier SIS (Sports Information Services) has expanded its partnership with operator bet365 to now include an eSoccer offering for betting customers.
Matches from the H2H Global Gaming League will now be integrated into bet365’s services to provide increased possibilities for players and maximise engagement.
According to SIS, the H2H League has a track record of delivering increased margins, adding “as much as 10% in value to operators” driven by esports matches that are produced in-house at SIS studios across the UK.
More than 150,000 eSoccer events will be added to what is already a comprehensive esports calendar on bet365 thanks to the existing offering of eBasketbal – part of the SIS Competitive Gaming offering.
SIS reminded that Competitive Gaming is the only product currently available that is accredited by the Esports Integrity Commission’s (ESIC) Gold Standards – which is also used to train referees who oversee esports contests.
Paul Witten, Managing Director EMEA at SIS, said: “We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365.
“It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets.”
