SBC News Voice of the Sports Betting Industry
Spotlight Sports Group has announced a partnership with AK Bets that will see the bookmaker become the title sponsor of the Racing Post’s golf betting show.
Named The Sweet Spot, the technology and media company’s show will feature revered golf tipster Steve Palmer and host Jack Reeve, and will be distributed every Tuesday.
Anthony Kaminskas, Founder of AK Bets, said: “I have been an avid listener of The Sweet Spot for a number of years and I’m delighted AK Bets is now sponsoring the podcast.
“I’m particularly excited AK Bets are going to be involved with watchalongs for the four Majors and feel like that’s a format we, along with Jack and Steve, can have fun with while creating engaging content for the show’s followers.”
Kaminskas also described golf as a sport that the betting company is ‘keen to attack’ and described the deal as a perfect fit with the company’s aspirations to be the go-to bookmaker for golf bettors.
Meanwhile, the show will include four special edition episodes coinciding with each of the prestigious golf Majors, featuring exclusive live watchalong sessions of the thrilling final days of The Masters, PGA Championship, US Open and The Open.
“The Sweet Spot has established itself as one of our most popular weekly shows and Steve’s insight and expertise is widely regarded as the leading content and opinion for golf sports bettors,” added SSG’s Head of Media Sales, Damian Mears.
“We’re excited to partner with AK Bets and continue to grow our reach and engage with a valued audience in both the UK and Ireland.”
The Sweet Spot can be viewed across the Racing Post YouTube channel and AK Bet’s social and sportsbook channels for detailed analysis of the week’s upcoming golfing action starting on Tuesday, April 9, 2024 for The Masters at Augusta.
