B2B gaming company Inspired Entertainment has signed a new agreement with sports betting firm Kambi Group plc to integrate the Inspired Virtual Sports product suite into the latter’s sportsbook platform.
The agreement to sign Inspired as an exclusive virtual sports partner was reached after a ‘rigorous competitive procurement process’ undertaken by Kambi.
For Inspired, company CEO and President Brooks Pierce commented: “We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games.
“We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”
Inspired’s virtual sports offering is currently available through over 40,000 retail channels across more than 100 websites with support in 35 countries – containing the most popular sports in each market.
Particularly in the US, Inspired has exhibited significant growth over the last five years, adding basketball, football, soccer and baseball to its virtual sports suite, which would also strengthen Kambi’s North American footprint.
Jamie Mckittrick, SVP of Commercial Operations at Kambi, added: “Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform.
“This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”