SBC News Voice of the Sports Betting Industry
Kindred has entered into an agreement with Stats Perform to enhance its proprietary sportsbook platform, Kindred Sportsbook Platform (KSP).
Kindred and Stats Perform have signed a new agreement that will enhance the Kindred Sportsbook Platform (KSP) offering.
The deal will see Stats Perform’s RunningBall and Opta product suite being integrated into Kindred’s solution, accompanied by real-time sports data feeds and player statistics.
This would in turn make KSP a higher quality betting product for customers, with low-latency data providing a smoother experience.
Kindred’s Sportsbook Director, Andreas Reimblad, commented: “We are thrilled to announce our expanded strategic partnership with Stats Perform, a move that will unequivocally benefit our valued sports fans and customers.
“This collaboration is a testament to our unwavering commitment to building the Kindred Sportsbook Platform with the best data available on the market. We firmly believe that Stats Perform, with its expertise, trusted brands and consistent and unique data points, will be an ally as we continue to develop and roll-out our proprietary sportsbook platform.”
Other features included in the deal are a live bet-builder offering, proposition betting markets focused on player performance, as well as contextual insights provided by Stats Perform’s Content Player Pro solution.
Andrew Ashenden, Chief Betting Officer at Stats Perform, added: “This new agreement deepens a long-standing and highly productive partnership with Kindred.
“We are excited to help take Kindred to great heights through our market leading, built-for-betting RunningBall and Opta products. We are delighted that Kindred recognises the value we will unlock together in this exciting new partnership.”
