SBC News Voice of the Sports Betting Industry
Sportradar has announced a four-year extension of its partnership with NASCAR which will now include official betting data.
This expanded agreement will see the sports technology company fuel NASCAR’s digital media partners with live timing and scoring data, as well as drive the continued growth of betting on the sport.
Eric Conrad, EVP, Strategic Partnerships & Content, Sportradar, said: “As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities.
“Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”
As an official data partner of NASCAR, Sportradar provides the fast, ‘accurate and reliable’ data across the sanctioning body’s three national series: the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series, totaling 97 races annually.
“Our partnership with Sportradar is foundational to our sports betting strategy from ensuring the integrity of our product to quickly providing authorised gaming operators and media partners with accurate, reliable data,” added Joe Solosky, NASCAR’s Managing Director of Sports Betting.
“Adding official betting data to the partnership will continue to catalyse NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”
NASCAR made its foray into legal sports gambling in September 2020 when it became the first league to partner with the American Gaming Association (AGA).
Since then, sports betting on NASCAR has increased exponentially as betting operators saw a 51.5% increase in the total amount of money wagered on NASCAR in 2022 compared to the previous year.
