SBC News Voice of the Sports Betting Industry
Sports tech and data firm STATSCORE has unveiled a new feature for its operator and media clients, LivematchPro, a brand promotion and engagement platform.
Targeting betting operators and media outlets with the solution, STATSCORE intends for LivematchPro to function as a means for clients to embed logos and advertising into live data coverage of sports events.
The Poland-headquartered firm has highlighted customer engagement, brand promotion and revenue generation as the main benefits of the platform, and has included two display formats to offer different features to operators.
STATSCORE’s statement summarised: “STATSCORE remains committed to innovation and excellence in the sports data industry. With LivematchPro’s enhanced advertising options, the company continues to empower businesses by providing cutting-edge solutions for brand promotion, revenue generation, and fan engagement.”
The first display option allows for superimposition of company logos or ads into a field, court or ballpark during real-time coverage, designed to boost audience engagement and maximise exposure during key game moments.
Meanwhile, the second option presents logos and ads in a box alongside key stats and scores, shown before, after and during halftime breaks. There is also an option for clickable contents to redirect bettors to internal or external pages.
STATSCORE highlights two benefits to operators and media firms from its new feature, the first being introduction of new monetisation options via advertising within LivematchPro, which the firm argues can generate revenue through sponsored content and partnerships.
Secondly, STATSCORE emphasises the ability for LivematchPro to enhance brand awareness and user loyalty, explaining: “By seamlessly integrating logos and advertisements into the visualisation of the sports field, LivematchPro ensures maximum visibility throughout the event.
“This strategic placement helps businesses boost the recognizability of their brand and forge stronger connections with their target audience.”
The unveiling of STATSCORE’s latest feature follows the enhancement of the firm’s cricket data offering, bolstered with the integration of the Indian Premier League (IPL) in March and the Tamil Nadu Premier League (TNPL) in May.
