SBC News Voice of the Sports Betting Industry
JNS Gaming has relaunched LynxBet, its metaverse-influenced online sportsbook and casino brand, with platform support from Delasport.
LynxBet will target a ‘solid player base’ in Asia, Canada and South America with its metaverse offering, aiming to provide a localised service with multiple-language email and live chat customer support.
The company has invested in partnerships with local brand ambassadors to build up awareness as it rolls out, whilst also adding local payment methods across each jurisdiction.
JNS Gaming CEO, Jeremy Taylor, said: “Following months of hard work behind the scenes, re-introducing LynxBet to the marketplace after partnering with Delasport is an exciting moment for JNS Gaming.
“We understand how competitive and saturated the igaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore. We want to build a player experience and brand that stands apart from the hundreds of white label operations and with their fantastic product, strong roadmap of innovation, and great reputation, Delasport share in this philosophy.
“Simply put, JNS Gaming is an igaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”
Delasport, which like LynxBet is an Isle of Man-listed firm, has supported the JNS brand with the development and launch of its ‘Land of Lynx’ metaverse experience, a platform focused on ‘casual players’.
The platform features ‘escapism, vibrancy and animations’ along with responsible gaming add-ons, as well as the ‘Lucky Lynx’ mascot as a prominent player engagement feature.
JNS first partnered with Delasport back in February in a deal which saw the latter supply a fully-stack sportsbook, live casino and casino games, along with other features such as tournaments, to the firm’s betting and gaming brand.
Delasport CEO, Oren Cohen Shwartz, commented: “We are very pleased with going live with Lynxbet. We are cementing our position as a global leader in sports betting and casino solution providers.
“I am sure that Lynxbet players will be happy to engage with a modern, personalised and unique betting experience; and that our partnership will be fruitful.”
