Opportunities in India ‘poised to be unlocked’ as Sportradar hires new GM

Sportradar has opened a new office in Mumbai, as it aims to reinforce support for the Indian sports ecosystem through its technological solutions and services. 

Prasun Bhadani has also been appointed as the company’s new General Manager who will take charge of its operations in the country, and will report directly to Oscar Brodkin, Managing Director of Sportradar for the Asia-Pacific.  

As General Manager of India, he will be supporting the execution of Sportradar’s strategy for the region, strengthening client relationships as well as forging new partnerships across key business verticals. 

“India is a key market and will contribute significantly to our overall growth in the Asia Pacific region,” Brodkin said.

“Prasun has the experience and ability to help us achieve our business objectives in India and at the same time prioritise the delivery of quality service and value to our partners.”

The group reported that Bhadani has extensive experience in sports marketing, including the management of prominent Indian Premier League (IPL) players. 

With India’s sports industry still growing at a significant rate, it has received support from both government and private sectors. 

The group’s new GM added how India has a ‘rich sporting culture’ and sports fans there have deep passion and enthusiasm. 

The company believes that more business opportunities are now poised to be unlocked, especially through the further application of sports technology and the commercialisation of rights for sport leagues.

“It is an exciting time for a sports technology company like ours to be at the centre of the action,” Bhadani continued. “I look forward to supporting Sportradar in its goal to continue innovating the sports industry through impactful technological solutions.

Sportradar currently works with several Indian football leagues and state cricket associations, as well as the Board of Control for Cricket in India (BCCI) to safeguard the integrity of both the Indian Premier League (IPL) and Women’s Premier League (WPL).