GiG and Betsson agree three-year partnership extension

Gaming Innovation Group Inc (GiG), the Malta-based igaming tech firm, has extended its long-term agreement with online gaming outfit Betsson Group for the provision of platform and managed services. These include customer service and full business operations across multiple territories. 

In a statement, GiG confirmed that the contract extension will run for an additional three years, taking the term of the deal to Q4 2025. The agreement covers the brands Rizk, Guts, Kaboo and Thrills, and includes managed services to Betsson for support of operations of the brands.

GiG added that it will also deliver several new growth market entries as part of the agreement which, it said is a “testament to our ability to take tier one brands into multiple regulated jurisdictions outside of their core markets”.

Richard Brown, GiG CEO, noted: “We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months. The partnership will support and help to drive the two businesses’ growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GiG.”

Andrew Valenzia, Commercial Director of Betsson-owned Zecure Gaming, stated: “We are delighted to have extended our agreement with GiG for an additional period of three years. As a platform provider, GiG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.”

In connection with the sale of its B2C business in April 2020, GiG entered into an agreement with Betsson for the provision of its igaming platform technologies to power these brands for a period of 30 months. The deal is based on a revenue share model and the contract term is now extended until October 2025.