Through the partnership, customers across all of bet365’s domains – including those licenced in North America – will benefit from Spotlight Sports Group’s Superfeed content engine which is offered via a single integration.
Content from Racing Post, offered via Superfeed, is available for UK and Ireland, France, US, South African, Hong Kong and UAE racing with more global territories to be added soon.
Daniel Smith, Spotlight Sports Group Account Director, commented: ‘’We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world.
“We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.’’
The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.
Earlier this week, Spotlight Sports Group released the inaugural edition of BetTech Ecosystem, a research piece reviewing the major suppliers across the sports betting and iGaming industry.