Betclic revamps US sports trading capacity with Sports IQ

Betclic Group has optimised trading provisions across its US sports inventory by integrating the odds maker and customised trading solutions of Sports IQ.

The pan-European betting group has agreed terms on a multi-year arrangement, which will see its sportsbook teams supported by Sports IQ’s automated trading suite, covering all major US sports events.

Operating since 2018, Montreal-based Sports IQ is a specialist provider of proprietary odds market modules configured utilising AI algorithms to live track and monitor US sports, optimising market price and engagement for bookmakers.  

Betclic confirmed that Sports IQ’s odds maker suite would be utilised across its active European sportsbook portfolio servicing France, Portugal, Poland and Italy.

“Betclic’s mission is to provide the best technology to bet and the greatest experience to our customers, to continuously enhance their passion for sports,” said Martin Houdbine, Head of Sportsbetting at Betclic.

“Partnering with Sports IQ and its innovative solutions will help us offer an unrivalled range of odds and services in our core markets. And with a growing interest in US Sports within Europe, we think this strategic deal can really make a difference towards our ambition of being the #1 Sportsbook operator everywhere we operate. 

Sports IQ Chief Executive Omer Dor underscored the significance of Betclic’s partnership as a testament to the growing need for sportsbooks to individually amplify their US odds providing deeper market relevance to entice customers.   

“As our industry moves forward into this new era of fan entertainment, we are delighted to enhance Betclic’s offering with Sports IQ’s product coverage,” said Dor. “I believe it is a testament to the growing popularity of US sports on a global footprint.”

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