SBC News Voice of the Sports Betting Industry
EuropeBet has enhanced its sportsbook offering after becoming the latest company to integrate LVision’s BetBooster product.
By going live with the bet stimulation technology, EuropeBet will be able to drive engagement among sports bettors ahead of an ‘action-packed calendar of sports in 2021 including the rescheduled European Football Championships’.
“EuropeBet is a brand I really admire, and I’m thrilled we’re partnering with them in 2021, the biggest sporting year in living memory with some huge events coming up,” commented Ido Lazar, Founder and CEO of LVision.
“BetBooster will allow EuropeBet players to enjoy betting on sports in a new and exciting way that is proven to enhance customer experience and drive additional revenues for major global brands.”
The BetBooster technology, which is delivered as a widget or as a sports data feed, will also enable EuropeBet to boost sportsbook revenues as well as enhance its current sportsbook offering.
Additionally, the bet stimulation product covers more than 100 pre-match and in-play markets across multiple sports including football, basketball and tennis. More sports, including baseball, hockey, esports, cricket and horse racing, are due to be added soon.
Giorgi Tabatadze, Head of Sportsbook at EuropeBet, said: “Europebet is the first company in Georgia to become an LVision partner. We are delighted to be able to offer our customers this new experience with Betbooster’s sports insights service.
“Before placing a bet both pre-match and in-play, our customers can access detailed information including statistics on more than 100 football matches.
“BetBooster helps customers increase their chances of winning by using simple navigation to discover the highest probability events in a particular game. This is how BetBooster helps us to create the best experience for our customers.”
Speaking to SBC earlier this month, Lazar explained the ease of integration from a technical perspective, how BetBooster presents data to the end user and why it is helping operators to make big gains across four different performance parameters: number of bets, stakes, speed of bets and turnover.
