GVC Holdings has continued to restructure its global senior management team after confirming the promotion of Martin Lycka to the newly created role of ‘Senior Vice President of US Regulatory Affairs & Responsible Gambling’.
Lycka has formally served as GVC’s Director of Regulatory Affairs (2018-2020), leading the FTSE100 firm’s management of regulatory stakeholders, group-wide licensing requirements and compliance controls and assessments.
GVC confirmed to SBC that Lycka’s promotion will see the company maintain a dedicated regulatory affairs strategy to accommodate US wagering’s fragmented state-by-state licensing requirements.
In his remit, Lycka will be tasked with leading GVC’s North American responsible gambling initiatives, in which the executive has formally established long-term strategic partnerships with the Harvard Medical School and the US National Council on Problem Gaming secured through GVC’s ‘US Foundation‘.
Furthermore, GVC confirmed that Lycka will take charge of changing regulatory scenarios within the markets Canada and LatAm. The role will see Lycka initially split his duties between the UK and US, where the executive will eventually relocate – the company informed.
“I am very thrilled about my new role,” said Lycka. “It will allow me to build upon the work GVC and the GVC Foundation US have done to bring responsibility, sporting integrity and regulation to life in the US and support the Group’s wider objectives.”