William Hill has launched its brand-new nationwide marketing campaign promoting its exclusive football betting offer ‘Acca Freedom’.
Trialled during August, Acca Freedom provides William Hill football customers with a daily offer on accumulator bets, allowing them to either ‘boost their acca odds’ or ‘insure their acca bet’.
Acca Freedom’s ‘odds boost’ will be allowed on any three-fold accumulator bet, with the wager limited to £20 across pre-match and in-play markets.
Meanwhile, players that choose to insure their bet will be allowed to do so on any five-fold accumulator that holds minimum odds of 1/2.
William Hill launches Acca Freedom as its lead promotion for the start of a new European football season, in which the bookmaker states that it will reward punters beyond standard bookmaker offers.
Charlotte Emery, Global Brand Director at William Hill, said: “The start of any new season traditionally leaves football bettors with more question than answers, but the one thing we are sure of is that our customers love ‘Acca Freedom’.
“My team’s focus was on producing an advert to illustrate the game-changing benefits of ‘Acca Freedom’ for our customers, and I think we’ve nailed it. The advert, which was shot during the lockdown, also shows the banter and excitement friends share while having a fun bet on sports”