Svenska Spel

Svenska Spel extends agreement with Swedish Sports Federation

Svenska Spel has extended its long-standing cooperation with the Swedish Sports Federation as part of a SEK 17m agreement.

The deal, which comes into force on 1 June and will last until 31 December 2020, will help secure ‘important funds for the sports movement in a difficult time’.

Patrik Hofbauer, President and CEO of Svenska Spel, commented: “When the Swedish sports movement has been hit hard by the corona pandemic, it feels good that Svenska Spel and the Swedish Sports Federation extend their cooperation.

“In this way we secure important funds for Swedish sport. At the same time, work is underway on a more long-term plan for how we together can continue to strengthen the sports movement.”

The duo have worked alongside one another since 2017, having launched a number of initiatives such as the ‘Forward project for more in motion’. The scheme consists ‘partly of sponsorship agreements and partly of the Forward Fund’, and seeks to get more people involved in sport.

“Through Forward for more in motion, we have put over 200,000 Swedes in motion in recent years. This is something we are very proud of and by extending the agreement we can now facilitate for more Swedes to move in,” Hofbauer added.

Both Svenska Spel and the Swedish Sport Federation will also continue to collaborate on tackling match-fixing across Sweden. Through the extended agreement, the duo have developed a digital education initiative aimed at sports associations and their associations.

Swedish Sports Federation’s secretary-general Stefan Bergh, concluded: “The cooperation with Svenska Spel and the financial support for the sport enables efforts to reach more, support elite activists who study, counter match-fixing and provide the conditions for associations and unions to continue to develop their activities in line with Strategy 2025.”

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