SBC News Voice of the Sports Betting Industry
Kiron has boosted its presence across core European markets after agreeing to supply its virtual racing products to Kindred Group subsidiary, Unibet.
Under the agreement, Kiron has made its horse racing and greyhound racing products live on the sportsbook’s main racing page via the company’s partnership with ATR, which is expected to deliver rapid-play betting experiences for Unibet customers.
Ben Colley, Head of Global Racing at Kindred Group, commented: “Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.
“The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”
Steven Spartinos, co-CEO of Kiron, added: “Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.
“We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”
