William Hill has confirmed that it has signed the pan-European code of conduct for responsible advertisement released earlier this week by the European Gaming and Betting Association (EGBA).
By joining the initiative, William Hill has committed to the long-term vision set out by the EGBA when it comes to rolling out standards for gambling advertising content in Europe.
The “Code of Conduct on Responsible Advertising for Online Gambling” will complement and strengthen regulations already in place. It will include specific measures that focus upon content moderation, minor protection, responsible gambling, and social media measures.
Patrick Jonker, MD William Hill International and CEO Mr Green Ltd, commented: “We are very pleased to join the initiative by the EGBA. As license holders within numerous markets, our advertisement policies always follow the local regulatory frameworks. During these difficult times we welcome any initiative that will offer additional protection of minors.”
Maarten Haijer, Secretary General at EGBA, added: “Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites.
“But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the code and look forward to engaging with Europe’s authorities to ensure its success.”