Clive Hawkswood, the Chair of Responsible Affiliates in iGaming (RAiG) has been named as a non-executive director of responsible gambling software services provider beBettor.
Hawkswood will join the company at a time when affordability checks have been prioritised by the UKGC, especially during the COVID-19 lockdown.
Harry Cott, beBettor CEO, commented: “We are delighted to officially announce Clive joining beBettor’s board of directors. We see his experience as the previous CEO of the RGA as invaluable, understanding the concerns of the industry whilst delivering on consumer protection initiatives such as GAMSTOP. His knowledge and guidance will be key to us fulfilling our ambitions in helping shape the future of sustainable gambling.”
Hawkswood will bring his experience of the iGaming industry to support beBettor’s Single Customer View offering. His experience will also ensure that beBettor’s flagship Affordability Check product can be rolled out to operators.
beBettor Affordability Checks provide additional data to assist operators to tailor customer interaction to the individual and protect customers from gambling related harms associated with spending beyond their means.
The beBettor Affordability Check also identifies those most at risk, such as those on the bankruptcy or insolvency registers, to safeguard those who need it most.
Clive Hawkswood, Non-Executive Director, added: “beBettor’s innovative approach to affordability has provided a new, scalable solution that allows operators to understand more about their entire customer base.
“Whilst their vision for the Single Customer View shows an exciting future for the industry that will ultimately benefit and protect the player in ways that were not previously possible.”