SBC News Voice of the Sports Betting Industry
KTO Apuestas has picked Malta-based betting software and services provider Altenar to power its online and offline sportsbook for players in Peru – KTO.PE.
The KTO team has offices in Asia, Europe and Curacao, where it holds a licence to operate the KTO.com and KTO.PE brands. The operator already holds a strong market presence in Asia, Europe and Brazil.
Altenar will integrate the same solution online and across KTO’s shops. It includes an extensive pre-match and in-play offering, complete with better odds and a deeper selection of leagues, as well as more virtual games and faster processing times for online bets.
“Altenar’s strong presence in Latin America made them the obvious choice when entering the Peruvian market,” said Pedro Benavides, Managing Director of KTO Apuestas Sac. “We were looking for a strong partner to support our ambitious growth plans in the country.”
The operator’s online brand first went live in 2018, as Peru pressed ahead with plans to introduce a regulatory framework for its online gaming and sports betting market.
However, while progress has since stalled on the introduction of proper legislation for online gambling, it is not a prohibited activity. Indeed, high mobile and smartphone penetration means the country is set up to replicate the success of its mature land-based market.
Domenico Mazzola, Commercial Director at Altenar, added: “We are delighted to further expand our presence in the LatAm region with a partner such as KTO. We are going to support them with all our resources and the full commitment to help them succeed there.”
