SBC News Voice of the Sports Betting Industry
Global sports betting provider Kambi has finalised a multi-state contract extension agreement alongside the sports-tech and media entertainment company, DraftKings.
Under the terms of the new extension, provisions have been outlined for the extension of the Kambi-DraftKings partnership into a further eight states, including: Colorado, Indiana, Iowa, Maine, New York, Pennsylvania, Tennessee and West Virginia.
Kambi CEO Kristian Nylén explained: “Over the course of the past 12 months, Kambi and DraftKings have developed a symbiotic relationship, working closely together to deliver a high-quality sportsbook, which has only improved over time.
“I’m delighted the extension of our relationship through this new agreement will enable players in other states to enjoy the same exciting sports betting experiences that have helped DraftKings become a market leader in New Jersey.”
In a statement, Kambi explained that the extension agreement will allow the duo to secure its place in the New Jersey market while also offering the opportunity to generate incremental revenues as and when the partnership enters the additional eight jurisdictions.
Jason Robins, DraftKings CEO, added: “Kambi has been a key partner for DraftKings, providing us with backend sportsbook technology that has enabled to us to offer our customers an engaging product in a highly competitive market.”
