Finland’s Police and Transport and Communications Agency Traficom have confirmed that they are going to work alongside one another to strengthen initiatives which monitor and prevent illegal gambling advertisements on television and radio.
As it stands, only Finland’s state-owned Veikkaus is permitted to run and market gambling of any kind across the country, with any other marketing operations pertaining to the gambling industry strictly prohibited.
Veikkaus has previously struggled to compete with international gambling sites, and earlier this year announced that it this has been attributed to intensifying digital competition and business shifting onto digital channels.
Despite numerous regulations in place to prevent gambling advertisements from international competitors – some are still accessible to the Finnish audience. As part of the new partnership, Traficom will work alongside the police to crack down on these advertisements.
Traficom will have the ability to make a decision over whether to cancel the company’s broadcast licence if they are repeatedly in contravention of advertisement regulations.
The country’s National Institute for Health and Welfare THL has previously issued a statement calling for more stringent regulations to be put in place regarding gambling marketing in general and that Veikkaus’ marketing communication should follow the same lines as the state’s health policy communication.