Industry platform and technology services provider EveryMatrix has penned a new partnership with Betting Promotion which will support Betting Promotion’s expansion of its current sportsbook platform live offering.
The sportsbook platform includes a number of EveryMatrix’s proprietary sports data feeds.
EveryMatrix CEO, Ebbe Groes, commented on the new partnership: “The OddsMatrix Data Feeds are highly flexible and can be easily integrated with existing data feeds to help both bookmakers and providers diversify their offering.
“We are glad to be Betting Promotion’s choice for data feeds as they are a successful B2B sports betting company and help them experience accelerated growth.”
OddsMatrix Sports Data Feed, which is powered by EveryMatrix, offers a complete and time-tested solution aimed at providing users with betting odds, scores, and real-time settlement across all major sporting and esports events.
The data feed combines both pre-live and live sports data in more than 60,000 events per month.
Betting Promotion Chief Operating Officer Robert Wintersteller added: “Our aim is to stay ahead of the curve and ensure that our sportsbook is equipped to yield maximum results.
“In order to expand our live offering even more we have now entered a partnership with OddsMatrix which will help us increase the number of live events and markets for soccer and basketball.”
The new deal follows a recruitment drive from EveryMatrix, as the group has bolstered its senior executive board. The supplier has recently hired Rafael Campuzano as the group’s Chief Technology Officer and David Schjelde to oversee the group’s financial operations.