IMG Arena launches ‘Greenhouse programme’ targeting next-gen disruptions

Brad van Wely – IMG Arena

More than a year in development, new industry data, insights and content provider IMG Arena announces the launch of its ‘Greenhouse’ innovation programme.

Seeking to disrupt all standard components of the global betting sector, IMG Arena launches its Greenhouse directive, ‘funding and mentoring innovative entrepreneurs and companies reimagining the betting and media industries’.

For its launch, IMG Arena announces ‘Sportsflare’, an AI-powered, trading analytics tool that uses machine learning to optimise wagering decisions, alongside ‘LinkmetrIQ’, a content smart platform designed to understand and improve customer engagements – as first graduates of the Greenhouse innovation programme.

Both enterprises will be supported by IMG Arena’s portfolio of industry products and services, as well as access to IMG’s global sports network.

Fulfilling a guiding mandate of IMG Arena, the new betting innovation hub launched this January 2019, Brad van Wely – Vice President of Product at IMG ARENA, stated:-

“The Greenhouse programme is at the heart of IMG ARENA. We want to boldly shape the future of sport by disrupting the status quo with next-generation products that positively impact fans’ engagement with, and enjoyment of, their favourite sports.

“This is a unique formula. It is flexible, and there are no boundaries when it comes to submitting ideas for consideration by our dynamic innovation team. We want to connect with all manner of passionate entrepreneurs and start-ups and offer a range of versatile streams that have been carefully structured to ensure they are mutually beneficial.”

Moving forward, Brad Van Wely details that Greenhouse will seek to supercharge ‘growth ideas’ for the betting sector, with IMG Arena unafraid to back early stage enterprises that could deliver much needed cutting-edge technologies taking betting and media to the next level.

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