SBTech extends deal to keep Sazka sportsbook in Czech

The Czech Republic’s national lottery operator Sazka has confirmed a multi-year extension to its sportsbook partnership with SBTech.

The agreement, first signed in 2016, has seen SBTech drive “substantial revenue” gains for Sazka despite significant competition from international operators, particularly since regulation for online and land-based gambling was passed in January 2017.

The sportsbook product provided by SBTech, which keeps player safety and security at the forefront of Sazka’s operations, is built around event coverage, data-driven risk management, a highly configurable bonus engine and a front-end designed specifically for the Czech market.

Andrew Cochrane, Chief Commercial Officer at SBTech, said: “We are delighted to strengthen our relationship with one of Europe’s leading lottery groups. Sazka has achieved remarkable growth by embracing innovation, while also maintaining the highest standards of player safety and corporate and social responsibility. We have high expectations for the growth of the regulated Czech market and are committed to long-term shared success in this exciting territory.”

Robert Chvatal, CEO at Sazka, added: “SBTech’s complete sports betting solution has enabled us to expand rapidly over the past two years and we are very happy to extend our partnership. We anticipate continued and sustained growth moving forward and are preparing to leverage the full power of the SBTech sportsbook in the months and years to come.”