SBC News Voice of the Sports Betting Industry
Online gaming organisation BetVictor has concluded its World Cup Million Pound Bet campaign, which has seen one unnamed lucky punter land a bet with odds of 17,042/1 to come out on top.
Rewarding the customer with the largest winning bet with the biggest odds across any World Cup market, the triumphant customer, who requested to remain anonymous, placed the winning entry before the round of 16 encounter between Uruguay and Portugal on June 30.
Utilising the firm’s in-house developed #PriceItUp builder, allowing a number of determining factors to be edited and combined, the individual united the winning score with corner numbers for both sides and Uruguay’s yellow card count, as the Million Pound Bet read:
- Uruguay to win 2-1
- Uruguay Over 1.5 corners
- Uruguay Under 2.5 corners
- Portugal Over 9.5 corners
- Portugal Under 10.5 corners
- Uruguay Under 0.5 cards
Eoin Ryan, Head of Product at BetVictor, said: “Paying £1,000,000 to a single BetVictor customer is the perfect conclusion to what has been an incredibly exciting and successful Million Pound Bet campaign. We wanted to bring excitement and thrills to our customers’ World Cup betting experience, encouraging them to make their best bet, and the Million Pound Bet certainly delivered that. We saw consistent buzz across social media and customers enjoyed the transparency afforded by our real-time leaderboards.”
Ryan added: “Our #PriceItUp Builder continues to have great momentum and we’re certainly looking to build on its success ahead to the start of the new Premier League season and other major sporting events going forward. The concept of #BestBetWins is one that we’re interested in developing further as the football season returns later this summer.”
This marks the second £1m BetVictor have paid to a single customer, following its Million Pound Goal campaign for the final of Euro 2016 between Portugal and France.
