Twitter signs Australian World Cup broadcasting deal

Twitter has signed a groundbreaking deal with Australian broadcaster SBS to broadcast a live show at this Summer’s World Cup.

The show which will be called #WorldGameLIVE, will be broadcast on a daily basis throughout the duration of the much anticipated tournament.   

Suzy Nicoletti, Twitter Australia Managing Director, commented: “Aussie football fans don’t need to look any further than SBS and Twitter to keep up with what’s happening at the 2018 Fifa World Cup and we couldn’t think of a more perfect match to partner with than SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience.”

Ken Shipp, Director of Sport, SBS added: “SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 Fifa World Cup is a great moment for us all to come together to cheer on the Socceroos and other teams across the globe.

“We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.”

Australian fans will be able to view the show, which will broadcast highlights and expert analysis, for free via the World Game Twitter account.

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