bet365 ups broadcast data dynamics with Abelson Info

Reuben Thomas – Abelson info

Industry betting data and tailored odds specialist Abelson Info has confirmed bet365 as the latest customer of its ‘Televised & Streamed Sports (TSS)’ listings service.

Abelson Info’s TSS service allows its partners to offer users a comprehensive worldwide broadcast and streaming feed, detailing live sport/match viewing information, up to two weeks in advance.

The TSS service seeks to deliver best-in-class broadcast data accuracy, with Abelson Info covering listings of ‘35 countries and approximately 800 channels’.

Confirming the partnership, bet365’s Steve Ibberson detailed that the bookmaker saw a ‘positive correlation’ between optimised televised/streamed sports data and its market performance.

‘’Abelson Info offer the most extensive listings service available. As bet365 is a global business, these listings can help regionalise the user experience whilst continuing to promote our In-Play markets’’ Ibberson detailed.

A pleased Reuben Thomas Sales Director at Abelson Info, welcomed bet365 as new TSS partner, stating that the bookmaker’s feed integration was a testament to Abelson Info growing data dynamics for industry tier1 betting operators.

“We continue to widen our coverage as new and existing clients expand into new territories; it’s great news to get a deal in place, ahead of a busy ICE, which further strengthens our relationship with bet365” Thomas commented on the partnership.

Data specialist Abelson Info continues its strong recent commercial momentum, having secured online bookmaker BetVictor as a further partner of its ‘Goalscorer Pricing Feed’ last November.