SBC News Voice of the Sports Betting Industry
Industry data-led customer retention marketing specialist Beehive has confirmed that it will supply its CRM platform provisions for Asian market focused sports betting firm Delasport (Delasport.com)
Updating the market, Beehive informs that Delasport which operates English language sportsbook 18bet.com, with its full-service CRM platform provisions.
A pleased Adi Dagan, founder and CEO of Beehive, commented on the partnership “Delasport is an innovative and exciting provider and so makes a natural partner for Beehive.
“We have a strong heritage in sportsbook, so can deliver a tailored offering that will really boost Delasport and provide a positive impact to revenues. B2B partnerships have always been a great business development growth engine for Beehive, as they generate huge value for both parties – a true win-win.”
The Beehive platform offers a one-stop-solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.
Yonit Shvinkelstain, CMO at Delasport, said: “With CPAs on the rise in the extremely competitive sportsbook field, we need to offer our clients a marketing platform that can keep them ahead of the pack, and that’s where Beehive comes in.
“We’ve been struck by the range of intuitive features available on the platform, all of which are focused on improving the bottom line. We are excited to see the partnership deliver upon its vast promise.”
